{"id":5798,"date":"2016-10-25T07:22:45","date_gmt":"2016-10-25T05:22:45","guid":{"rendered":"https:\/\/absolute.iride.dev\/welcome-launch-new-absolute-communication-2\/"},"modified":"2026-08-28T11:59:11","modified_gmt":"2026-08-28T09:59:11","slug":"welcome-launch-new-absolute-communication","status":"publish","type":"post","link":"https:\/\/www.absoluteyachts.com\/en\/2016\/10\/25\/welcome-launch-new-absolute-communication\/","title":{"rendered":"Welcome to the launch of the new Absolute Communication"},"content":{"rendered":"<p style=\"text-align: justify;\">All eyes are on us: <strong>Absolute<\/strong> has just launched a brand new and ambitious communication campaign, signed by Meloria.<\/p>\n<p style=\"text-align: justify;\">The aims were to <strong>strengthen the brand identity<\/strong> and to build a <strong>strategy<\/strong> that comes directly from observing the company\u2019s values and attitude.<\/p>\n<p style=\"text-align: justify;\"><strong>\u201cReaching for the Absolute\u201d<\/strong> represents the ultimate spirit of the philosophy and the work method of the brand, which is why it was chosen as the payoff that goes along with the actual logo. Its DNA has been written in the name since its establishment.<\/p>\n<p style=\"text-align: justify;\"><strong>Absolute<\/strong>: a clear and sharp work, with no frills, an innovative thought which is made tangible.<\/p>\n<p style=\"text-align: justify;\">Most people are led to think that everything is relative in life, <strong>Absolute<\/strong> believes that anything can aim for the absolute form. From this concept, the brand new leitmotiv was born: <strong>\u201cWE MAKE IT ABSOLUTE\u201d<\/strong><\/p>\n<p style=\"text-align: justify;\">The communication campaign is based exactly on such concepts, in a light but convincing way. We introduce Absolute boats thoroughly by means of an impressive visual and a recognizable format.<\/p>\n<p style=\"text-align: justify;\">In order to efficiently deliver the message, such philosophy has been applied in an \u201cabsolute\u201d way to any media, by the press, up to the new communication that has been studied ad-hoc for the web. The latter provides for a new editorial plan for social networks and a restyling of the website, which features a new sleek and user-friendly design: the keywords are &#8220;navigability&#8221; and &#8220;quick access&#8221; to information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All eyes are on us: Absolute has just launched a brand new and ambitious communication campaign, signed by Meloria. The aims were to strengthen the brand identity and to build a strategy that comes directly from observing the company\u2019s values and attitude. \u201cReaching for the Absolute\u201d represents the ultimate spirit of the philosophy and the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-5798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Welcome to the launch of the new Absolute Communication - Absolute Yachts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.absoluteyachts.com\/en\/2016\/10\/25\/welcome-launch-new-absolute-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Welcome to the launch of the new Absolute Communication - Absolute Yachts\" \/>\n<meta property=\"og:description\" content=\"All eyes are on us: Absolute has just launched a brand new and ambitious communication campaign, signed by Meloria. 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