Absolute unveils a new expression
At the Cannes Yachting Festival 2026, Absolute unveiled its new brand identity and digital experience, marking the beginning of a new chapter for the brand.
A new logo, a refined visual language and the tagline “A deeper experience” offer a contemporary expression of what has always defined Absolute. Not a departure from its essence, but a new way of bringing it to life — with the yacht, the onboard experience, attention to detail and a deep connection with the sea at its core.
The new identity draws inspiration directly from the world of Absolute: from the distinctive forms of its yachts to their light, colours and refined details. It is a natural evolution, designed to support the shipyard’s next chapter while staying true to the heritage and values that have shaped the brand.
This new vision also comes to life through the new Absolute website, an immersive and intuitive digital space designed to explore the yachts, discover the brand and experience its world through a renewed visual language.
Cannes was the first opportunity to share this new expression with the public and Absolute’s international dealer network. The response was marked by enthusiasm and a strong sense of engagement with the direction ahead.
Behind this new chapter is the work of many people and different areas of expertise, brought together over months of preparation — both within the shipyard and across the wider Absolute team.
The new identity represents a new way for Absolute to express itself to the world. What remains unchanged is what lies at its heart: the yachts, the people and the experience.
A deeper experience.
